We decided to get in touch with King.com to find out why so many folks seem to be sweet on this game. And instead of getting a response along the lines of, 'Duh, it's a game with delicious candy," King.com Chief Marketing Officer Alex Dale breaks it down in more, er, simplistic terms.
1. The balance between the "puzzle" elements and the "fun" elements of switching.
2. It has very high production values, strong story line and great sound effects.
To translate this into something that sounds a little less business-guy like: 1. Candy Crush Saga is a match-3 game and everyone loves match-3 games. 2. It's a match-3 game featuring shiny pieces of candy 3. The game does a good job at changing up the levels to keep them from getting boring 4. The background music is charming, and the repeated vocalizations of the word 'Sweet' bolster your ego (and maybe make you want to eat real candy while playing).